An epic split involving Van Damme

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Jean-Claude Van Damme's Epic Split ad for Volvo Trucks is one of the most iconic and successful viral marketing campaigns of all time. A video released in 2013 shows the action star separating two moving Volvo FM trucks and comforting Enya. Time is the only clue. The campaign quickly went viral for several reasons:

Stunning visuals: Watching Van Damme tear two trucks in half is unlike anything you've seen before. The amazing stunt immediately caught the attention of the audience.
Celebrity factor: Jean-Claude Van Damme's popular action hero status added appeal to the video. It was a huge treat for fans to see him display his legendary flexibility in such a unique context.

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Unexpected branding: Most viewers wouldn't associate Volvo Trucks with such a bold, epic marketing campaign. The element of surprise made the video even more memorable and shareable.
Flawless Execution: From the cinematography to the music selection to Van Damme's perfect form, every element of the video is beautifully executed, giving it a polished, almost surreal quality.
Viral-ready format: At just over a minute, the video was the perfect length for easy sharing on social media. Its visuals and minimal dialogue made it accessible to a global audience.
Positive message: While the stunt is the main attraction, the video conveys a positive message about the Volvo's precise handling and stability, and shows off the truck's impressive capabilities.
The Epic Split Video received millions of views in one day and has since been viewed over 100 million times on YouTube. It spawned countless parodies, reactions and tributes, cementing its status as a viral sensation.

By thinking outside the box and creating a visually stunning spectacle driven by celebrities, Volvo Trucks achieved the ultimate goal of viral marketing: to create content that took on a life of its own and generated massive buzz for the brand. The campaign's success is a testament to the power of creativity, star power and bold, original ideas to capture audience attention and achieve viral success.

An epic Christmas split
After the huge success of Epic Split, Hungarian animation studio Delov Digital released a parody video featuring action star Chuck Norris. The viral video, titled Epic Christmas Split, put a festive spin on the original concept. A CGI animated video shows Norris being split between two flying planes. As the camera zooms out, a stunt Christmas fish can be seen balancing on Norris' head. Several factors contributed to the spread of the video:

Piggyback Popularity: Breaking the already viral video, Epic Christmas Split created a buzz around Van Damme's original promotion. Viewers who liked the Volvo Trucks ad were eager to see the concept's new look.
Chuck Norris' Cult Status: Like Van Damme, Chuck Norris is an action icon with his fans. His appearance in the video combined with his over-the-top tough nature gave the video viral appeal.
Best Parody Elements: The epic Christmas Split has just the right amount of absurdity to make it the perfect parody. It was familiar enough to be instantly recognizable, but with enough new elements to make it feel fresh and funny.
Shareable format: In less than a minute, the video is specially prepared for sharing on social networks. The all-ages humor and Christmas theme also made it feel timely and broadly appealing.
Impressive Animation: Despite being an unofficial parody, the video boasts smooth animation that mimics the look and feel of the original ad. This increased its shareability as the audience was impressed by the high quality production.
The Epic Christmas Split video quickly racked up millions of views and shares, cementing its status as a viral success. He also helped establish Chuck Norris as a top star for tongue-in-cheek over-the-top skits.

The creators of Epic Christmas Split have cleverly followed up on the current viral hit, adding a mix of humor, holiday spirit and impressive visuals. The video's success is a perfect example of how a well-executed parody can tap into an established meme and create viral momentum.