Therefore, companies that only publish marketing content throughout the day end up distancing themselves from their followers. Brands need to understand that people want to interact with human beings, not with an automated script that posts tweets with catchy buzzwords. Companies on social media have to use more real language C Level Contact List and do less marketing if they really want to win over their audience. social networks Ignorance of the audience Assuming that the target audience is this or that way, is another of the things that brands do most on social networks. Companies must also understand that audiences are different across social platforms and the industry. You cannot compare the tastes or preferences of a young student with those of a person over sixty years old, it is something that simply does not work. Therefore, it is essential to know your followers.
To know what their motivations and needs are. If this is not done, there will never be a true bond between the brand and customers, there will be no loyalty or commitment. Use the same strategy on all social networks Publishing the same content on all social networks is inconvenient and not productive. Users respond to different types of content depending on the social platform they use, therefore, if they see the same images, the same videos and the same updates all the time, they will end up stopping following the brand. It is important to note that, for example, Twitter users may be more receptive to concise or informative messages, while Facebook users may prefer a greater number of posts. This means that to adapt to users on social networks, companies have to design an individual social marketing strategy for each platform.